MATCH-DAY Outbound Campaigns
Three structured B2B outbound campaigns targeting sports and tech sectors. Designed, executed, and analysed as part of my daily work, directly applying growth strategy and commercial frameworks from GSOC and SEOR.
Portfolio Evidence
These evidence pieces span academic work, professional practice, and personal discipline, each one illustrating a skill developed during this MBA year.
Three structured B2B outbound campaigns targeting sports and tech sectors. Designed, executed, and analysed as part of my daily work, directly applying growth strategy and commercial frameworks from GSOC and SEOR.
Took the lead role in two MBA group projects. Coordinated task division, set internal milestones, and managed team dynamics during tense moments, translating organisational change theory into actual practice.
Delivered structured academic presentations in Alliances, Mergers & Networks (7.5) and Business Ecosystems and Open Innovation (7.5). Collected peer feedback and self-reviewed recordings to refine delivery style.
Conducting a literature review of 30+ academic sources as the foundation for my MSc thesis in Strategy & Organisation. Monthly meetings with my supervisor, a structured timeline, and a focus on data-driven, academically rigorous research.
Completed a 28-credit professional internship during my HBO in Commerciële Economie, awarded a 9. The experience cemented my commercial instincts and gave me my first real taste of strategic sales, which led directly to MATCH-DAY.
Explored how firms build and navigate ecosystems beyond their own value chain. This course fundamentally broadened my view of competition and collaboration, linking directly to macro-level challenges I see in the sports tech sector.
Playing soccer at Derde Divisie A level while completing an MBA and working full-time is not incidental. It is deliberate. Three evening training sessions a week, 9 matches, 1 goal, and a contract through June 2027. The discipline required mirrors what I bring to every group project and work target.
I set a goal to attend 5 industry events. I didn't reach it. This piece of evidence is the reflection itself: recognising that busyness is not the same as priority, and that networking requires the same intentional scheduling I apply to training and work.